This herbaceous plant or shrub grows to an average height of 90 to 300 cm. Its somewhat elongated leaves are fairly pointed at the tip and have downy undersides. The leaves remain on the plant all year long. Its flowers are yellow with a reddish-brown centre. They are large, solitary and located on the sides of the plant. The flowers are hermaphroditic, bearing both sexes. Its fruit is covered with translucent yellow down.